Established 2026 · Vol. I, No. 1
The Field Manual for People Who Build Agents
APR 08, 2026
I keep hearing about AI agents. What even are they?
Stand up your first working agent in twenty minutes. No jargon. No code. One real example you can show your boss on Monday.
Send the field guide →
What you walk away with
Article 01
Understand what an agent actually is — versus a prompt, a workflow, or a Zap.
Article 02
Watch three real agents do real work. None of them are toy chatbots.
Article 03
Walk away with copy-paste templates you can use Monday morning.
Who this is for
Title / role
Knowledge worker, middle manager, solopreneur, consultant, marketer, ops coordinator, or small business owner.
Company size
Solo or 1–50 employees. You probably already use ChatGPT, Google Workspace, Notion, light Zapier, Canva, or Slack.
Pain points
Feels behind. Overwhelmed by jargon (RAG, MCP, tool calls, embeddings). Doesn’t know where to start. Can’t tell hype from reality.
Trigger moment
Your boss asked “what’s our AI strategy?” Or a competitor bragged about an agent on LinkedIn. Or you read an article and felt lost.
Sound like you? Reserve your seat →
What you’ll be able to do
- Understand what agents are.
- See one working.
- Save a few hours a week.
- Not look stupid in meetings.
Get the Explore lead magnet Send it to me →
How it works
I
Enroll
Drop your email. We send the free guide and the 5-day “AI Agents Demystified” email course. No card.
II
Study
Twenty minutes a day for five days. PDF, short video, three real examples. Plain English — no jargon walls.
III
Complete
You finish with one working agent, the vocabulary to talk about them, and a 60-second tier quiz to find your next step.
Ready? Start now →
The product ladder
i.
The Free Guide
"Your First AI Agent in 20 Minutes" plus the 5-day email course "AI Agents Demystified".
Free
ii.
Explorer Starter Kit
Self-paced micro-course. What agents are, three working examples, copy-paste templates.
$47
iii.
Explorer Office Hours
Monthly live cohort add-on and community pass.
$47
Questions & honest answers
What is an AI agent?
An agent is closer to a really patient intern who reads instructions and uses tools than to a sci-fi robot. A prompt is one question. A workflow is a chain of steps you wired together. An agent decides which steps to take. That’s it.
Do I need to know how to code?
No. The Explorer tier is built for curious knowledge workers. The free guide and the Starter Kit use no-code tools. If you want to write code, the Builder tier is the next step up.
How long does the free course take?
Five days, about twenty minutes a day. One short email per day, plus a PDF and a video on day one.
How much does the paid Starter Kit cost?
The Explorer Starter Kit is $47. The Explorer Office Hours add-on is also $47. Those are the only two paid items in this tier.
Will you spam me?
No. One opt-in, five days of email, then we leave you alone unless you ask for more. One-click unsubscribe on every email. We never sell your address.
When can I actually pay you?
We’re invoicing reservations manually until checkout is live. Reserve a seat and we’ll email you the moment your tier opens.
Is there a certificate?
Not at the Explorer tier. Certification starts at the Operator tier — the “Certified Agent Operations Practitioner” credential.
Still have questions? Email us →
Free lead magnet
“Your First AI Agent in 20 Minutes” — a free PDF and video walkthrough that has you stand up one working agent using a no-code tool.
Send it to me →
Send me the field guide.
One PDF, one video, five short emails. Then we leave you alone.
Your email — lead magnet only
No spam · one-click unsubscribe · we never sell your address
We won’t email you anything you didn’t ask for. No card today.
Ready for the next chapter?
Once you’ve built your first one, the Builder tier is where you learn to ship agents that actually survive production.
Go to Builder →